Spin Master Toys

In-house design work for licensed and proprietary toys, primary in the Remote Control category.
As part of the Spin Master Wheels & Action design team, I collaborated closely with engineers, programmers, marketers, packaging designers, and manufacturers to bring prototypes of electronic toys to life. As a cross-functional internal team, we work together against tight schedules to get products green lit, and ensure we deliver on brand guidelines while achieving ideal user experience for our target market: boys from ages 4 to 6, and the parents who are buying for them.

There are still many toys I've worked on or are currently working on that I unfortunately cannot yet share here. Check back again soon!
Design Roles

Hardware Design
Product Visualization
User Testing
Market Research
Information Architecture

Spin Master (In-house)
Launch Windows


Too many amazing collaborators to name
Tools Used

Fusion 360
Adobe Creative Suite

Turbo Boost Batmobile $39.99

Turbo Boost Controller

Unique controller that allows users to give their batmobile extra juice and blast through obstacles.

High-Powered Wheelie

Imitating the key movie moment, this batmobile pops onto its back wheels and provides a fun new dimesion of movement.

Movie-Inspired Thruster

Breathing LED thruster looks like the movie vehicle, as well as communicating range, charge level, and controller connection.

All-Terrain Batmobile $49.99

Water-proofed Design

Among our user's top-requested and top-selling features, for a lower price point than competitors.

Action Figure Compatible

Integrates into Spin Master's world of 4" figures and incentivizes other purchases.

Outdoor Performance Tires

Minimizes failure rate with high axles and enough torque to drive over obstacles.

AirHogs Gravitor $14.99

Lightweight EPP Chassis

Uses the body itself as a counter-rotating propellor to provide stable height-controlled flight, reducing materials and price point.

Height-Sensor Gestures

Uses a simple IR sensor to gauge when a floor or a hand is close to its top or bottom. For safety, these shut off the motor if a hand is too close.

Full Hand Control

By eliminating a controller, the user interacts fully with touch to launch Gravitor into tricks, catches, and throws. Easy to learn, hard to master.

Want to see more of my work?

Vivint Smart Home

Mobile and Hardware UI/UX


Web UI/UX, Branding